Little Known Sparks
On which holiday were Sam and Helen married: Christmas, New Year's Eve, or Valentine's Day?
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1962–1964
Walmart launched without a true logo. In fact, for the first two years, when the Walmart name appeared in print, the font and style were chosen at the whim of the printer.
1962
On July 2, Sam Walton opens his first Walmart in Rogers, Arkansas. Don Whitaker is brought in to manage. Bob Bogle coins the name Walmart for the new store.
Coping with the Great Outdoors
From insect killer to Coleman lanterns, here are some of the typical products sold at Sam and Bud’s growing chain of Ben Franklin stores and Walton’s Family Centers.
1964
The Waltons open two more Walmart stores in Arkansas: one in Harrison (shown), the other in Springdale.
1964–1981
In 1964, Walmart selected a logo font. This "Frontier Font Logo" was the first official and first consistently used logo in Walmart's history.
1965
A fourth Walmart opens in Siloam Springs, Arkansas.
1966
By this time, Sam Walton also owns 16 Ben Franklin stores, more than any other retailer in the United States.
On which holiday were Sam and Helen married: Christmas, New Year's Eve, or Valentine's Day?
In 1942, Sam and Helen were married on Valentine's Day.
Three Nebraska Boys
Ferold Arend joined the company after Gary Reinboth recommended him to Sam. Ferold later brought another Nebraska native into the fold: Bob Thornton, who ran the first Walmart distribution center.
1966
Ferold Arend joins Sam as vice president of operations for Ben Franklin stores in 1966. Ferold was successful and, the next year, headed operations for both Walmart and the Walton's Ben Franklin stores.
1966
A fifth Walmart is opened, in Conway, Arkansas, and a sixth in Fayetteville, Arkansas.
1967
A seventh Walmart opens in North Little Rock, Arkansas. The Waltons now own 24 stores. Together, they are ringing up $12.6 million in sales.
Keeping House
The Waltons made sure that brand-name products needed for everyday chores were available to their rural customers at unbeatable prices.
1968
A record number of Walmarts – six – are opened in a single year, in Morrilton and Mountain Home, Arkansas; Tahlequah and Claremore, Oklahoma; and Sikeston and Carthage, Missouri.
1968
In June, Sam Walton attends an IBM class for executives, which lays the foundation for a partnership between Walmart and IBM. Sam hires talented IBMers to develop Walmart's computing infrastructure.
“I've always enjoyed challenging our people. If you expect great things from folks, they'll expect it from themselves. Our people have never let us down.”
Sam Walton
1968
Sam and Bud Walton establish Walmart Aviation, hiring pilots to fly them to their growing network of stores. John Walton is their first pilot.
“We wanted to expand, and we realized we weren't generating enough profits both to expand and to pay off our debts . . . [Bud and I] agreed to seriously explore the possibilities of going public. It was a huge step for us.”
Sam Walton
1969
The company officially incorporates as Wal-Mart Stores, Inc., on October 31.
By the Numbers
In 1969, Sam and Bud Walton close the decade with 18 Walmarts and 17 Ben Franklin stores. They employ 900 associates and have locations in four states. Annual sales reach $30.8 million.
1969
Five more Walmarts open in Arkansas and Missouri, including a 30,000-square-foot Walmart in Newport, Arkansas, the town Sam Walton was forced to leave in 1949 when his landlord would not renew his lease.
1969
The installation of an IBM System/360 Model 20 allows Walmart to receive a daily sales report from each store, ensuring that the right items are available to customers.
1969
For the first time, company associates are paid through a centralized, computerized payroll system rather than with traditional checks from each store.
 
I would like to be remembered as a good friend ... that's important. I have such a strong feeling for the folks in our company. They have meant so much to me.